History of Online Shopping on Instagram

Introduction

Shopping has always been an amusing part of our lives. The 21st century made a noticeable change in the way we all used to go shopping by introducing online shopping to us. Instagram, as one of the most popular social network applications, has taken the first steps to provide us with pleasant experiences from shopping online. Studies show that 55 percent of the consumers have made a purchase using social media channels. In the following, we review the four stages Instagram has reached so far regarding online shopping.

Beginning of online shopping on Instagram

In November 2016, Instagram let the companies tag their products in their posts with some information about the price, the details of the product and finally the link which directed the Instagrammers to the seller’s online shop when they tapped the tag. In 2017, this feature developed nationally and was the primary step for Instagram to enter the e-commerce industry. Now, Instagram online shopping has widely spread globally and is developing every day.

Instagram stories promote your products

In June 2018, Instagram announced that small business owners could promote their products on Instagram through stories. Today, more than 400 million users view stories on Instagram every day and as you might expect, one-third of Instagram stories which have been viewed the most are related to businesses. Instagram stories have two practical advantages: Firstly, they make the most of your mobile screen to show your products perfectly and secondly, they have product stickers in addition to product tags in posts by which your customers can see the product’s image and full details with the link to the seller’s website very quickly and of course more conveniently.

Online shopping on Instagram Explore

In April 2018, more than 200 million Instagrammers visited Explore daily to find more about their interests. Shopping in Explore, as one of the most enjoyable sections, can help you find your favorite products on Instagram. Active Explore visitors are those who are strongly interested in Instagram online shopping and maybe in your brand. Your posts on Explore gives you the chance to increase your customers and make more people access your products. You can also use tools like TagScout to increase your followers, multiply your target customers and finally make more money. After you tap on a product tag, you will see its description page which shows you the details of the product. You can also find more similar products from the same provider below the details. Then you can tap “View on Website” to make your purchase after being forwarded to the seller’s website.

IG Shopping may be coming soon

Instagram is trying to find the best features of an appropriate online shopping app to make itself one of the leading online shopping centers in the future. According to The Verge, Instagram is working on a new standalone app dedicated to shopping. It has been said that the app may be called IG shopping like the recently popular vertical video application, IGTV. As businesses are highly active on Instagram at the moment, IG shopping may focus on reaching millennial and Gen Z customers as the main online shopping customers in the following years.

Conclusion

Online shopping has become a part of our lives. Instagram can certainly help you promote your products through its practical features likes product tag, product sticker, stories, and Instagram Explore. Online shopping will certainly be more enjoyable with the new features coming in the following months and years. What is your opinion about online shopping? Have you experienced shopping on Instagram? What were the advantages? Let us know more about them in the comments.

Get More Followers on Instagram With These 5 Tips

get more instagram followers

get more instagram followers

Instagram now has over 800 million users. What are you doing to set yourself apart from the pack? If you want to get more followers on Instagram, these are the types of questions you should be asking yourself.

Here are five and tricks you can start implementing today to get more followers on Instagram:

Engage with the right people in your community

The best way to alert someone on Instagram to the existence of your page is to Like, comment, DM, follow and generally engage with that person first.

When someone sees that you’ve made the effort to engage with their content, there much more likely to return the favor and provide engagement back.

How much more likely? Well Neil Patel found that for every 100 posts that he liked, he received 6 followers in return.

If we think about that on a larger scale, that means that if you Like at least 100 posts every day, you can expect somewhere in the range of 50 new followers every single week simply from Liking.

Use automation

After reading the section above, you’re likely thinking to yourself, “I have to like 100 posts every single day? That sounds annoying…”.

Fortunately, that’s why automation exists.

With an Instagram automation tool like TagScout, for example, you can simply provide the hashtags that you know your target audience to be using, hit “Go”, and you will auto Like, comment, follow, unfollow, and DM only people on Instagram who are using those hashtags.

You can go ever more targeted if you like, engaging with users who are located in specific locations or who follow your competitors.

Remember how we said that you can expect approximately 6 followers for every 100 posts you like? Well with an automation tool, you can expect to engage with many more than 100 posts a day.

With a smart automation tool, you can expect to engage with hundreds of posts and users every day, increasing the number of users you can expect to follow you back significantly.

Incentivize

One way quickly get more followers on Instagram is to incentivize your current followers to recruit new followers on your behalf.

How you might do this is by offering exposure, cash prizes or free product to any of your followers who tags 2 of their friends in a comment under your latest post.

This works because instead of you trying to convice someone to come check out your channel, it’s a friend inviting another friend. A notification from a friend saying that you’ve been tagged in a comment is far more inticing than a blatant advertisement from a business.

Post Daily

Daily posting generates followers 4x faster than posting fewer than once a week.

However, if there’s on downfall to instagram, it’s that it still requires you to upload your posts from your phone. If you’re posting every day, especially multple times a day, this can get old very fast.

To save time and energy, use an Instagram scheduler, which allows you to upload and schedule your posts for days, weeks, or months ahead from your desktop.

Use influencers

Incentivizing your current followers to invite their friends isn’t the only way to take advantage of friend-to-friend persuation.

Influencer marketing consists of businesses businesses on Instagram using every-day people, called “influencers” on Instagram, to advertise their products or services through sponsored content.

Even if the goal isn’t to generate sales, having an influencer speak highly about your brand to their followers gives you access to all kinds of potential new followers you wouldn’t otherwise have access to..

Boom – 5 quick things you can do today to get more followers on Instagram.

Have any other tips you’d like to share? Share them in the comments below!

The Quickest Way to Get Real Instagram Followers

Contrary to what you might think, amazing content isn’t the only thing you need to gain real Instagram followers and succeed on Instagram.

In fact, arguably more important than content is engaging with your community.

What exactly is engaging with your community?

Engagement is Liking, commenting, and sharing posts, as well as DMing people in your community.

Engagement is so important because:

1) it alerts people in your community to your existence

2) it helps you build social proof, and

3) it’s likely to result in people returning the favor in the form of checking out your page and possibly even following you.

To give you an idea of just how likely, Neil Patel found that for every 100 posts that he liked, he received 6 followers in return.

That means that if you are liking 300-400 posts a day (the approximate limit for new Instagram accounts), you can expect roughly 18-24 followers in return (6 x 3/4 = 18/24).

Let’s assume you are getting 24 followers a day from this. That’s 168 followers a week. That’s almost 700 followers a month just from Liking posts!

Now you’re likely thinking to yourself “I have to Like 400 posts a day? I don’t have time for that!”. And it’s true – very few people have the time (or energy) to sit on their phone and Like hundreds of posts every single day.

Enter automation

Before you use an automation tool to take over your engagement, you need to perform a little research beforehand.

Namlely, you need to know who you sjould be engaging with for the best possible results. In this case, you want to be engaging only with people who are likely to return the favor and follow your page.

There are many ways to find your target audience on Instagram, but the easiest is through hashtags.

To find your target audience through hashtag research, follow the steps below:

1) Search a general keyword on Instagram related to your niche

2) Take note of all of the popular hashtags that result from your search.

3) Tap one of the popular hashtags and note all of the “Related Hashags” listed horizontantly below

4) Repeat step 2 and 3 for as many hashtags as possible.

The hashtags that you find through this research are the hashtags that your target audience is both using and searching for. In other words, people using these hashtags are likely to be interested in your Instagram page.

Now, take these hashtags and put them into an automation tool like TagScout.

After hitting “Go”, TagScout will begin Liking, following, commenting, and DMing only users on Instagram who are using the hashtags that you provided.

While TagScout is engaging with these users, you can invest your time and energy into more important things like creating amazing content.

Get real Instagram followers in the hundreds with very little effort on your part with smart automation.

Familiar with other ways to get real Instagram followers in an efficient and timely manner? Please share your wisdom in the comments below!